SEO Website Audit: Fix What Blocks Your Rankings
A one-off technical and content audit that shows exactly where traffic leaks and how to repair them—no guesswork, no fluff.
Why Audit Your Website?
SEO offers unique benefits for long-term business growth. Unlike paid ads, SEO drives organic traffic that’s built to last, creating lasting online visibility without ongoing costs. Here’s why investing in SEO matters:
- Find hidden crawl errors that stop Google indexing key pages.
- Spot thin, duplicate or cannibalised content that dilutes rankings.
- Identify page-speed and Core Web Vitals issues that hurt UX scores.
- Reveal toxic backlinks or missing internal links.
- Get a prioritised fix-list so dev and content teams know what to do first.
What We Analyse in a SEO Audit
| Area | Key Checks | Typical Fixes |
|---|---|---|
| Technical | Crawl depth, index bloat, Core Web Vitals, schema, HTTPS, redirect chains | Remove duplicates, compress media, add schema |
| On-Page | Title tags, headers, keyword targeting, internal linking, images | Rewrite titles, add descriptive headings & ALT tags |
| Content | Thin pages, cannibalisation, freshness, search intent | Consolidate pages, update outdated posts |
| Backlinks | Toxic domains, unnatural anchor patterns | Disavow spam links, plan outreach |
| User Signals | Bounce rate, time on page, exit pages | UX tweaks, improve CTAs, add multimedia |
You receive annotated screenshots plus a colour-coded priority matrix—red (critical), amber (important), green (quick wins).
PDF Report – with findings, screenshots and fixes.
Quick-Win Checklist – tasks that boost rankings in days.
30-Minute Debrief Call – walk-through, Q&A and next-step advice.
Scorecard Dashboard – live tracker of errors, warnings and resolved items.
Turn-around: 7 working days after access is granted.
Deliverables You Receive
Captain Package
Best for your City/Area Strategy-
Local Competitor Analysis
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10 Tracked Keywords
-
Up to 30 pages
-
GA4 & GSC reporting.
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Email summary + 30-min call
Major Package
National strategy-
National Competitor
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20 Tracked Keywords
-
Up to 150 pages
-
GA4 & GSC reporting.
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Email, 45-min Zoom, 14-day email support
General Package
International Strategy-
International Competitor Analysis
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50+ Tracked Keywords
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Up to 150+ pages
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GA4 & GSC reporting.
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60-min Zoom, 30-day support
SEO Audit Before–After Snapshot
| Metric | Pre-Audit | 60 Days Post-Fix |
|---|---|---|
| Core Web Vitals “Good” URLs | 42 % | 91 % |
| Average keyword position | 37 | 18 |
| Organic sessions | +0 % | +62 % |
*Aggregate data of three SA business sites, (2024).
FAQ's about SEO Audit
Will you need FTP or CMS access?
Read-only access to GA4 and Search Console is enough. For deeper speed tests we may request temporary access or run Lighthouse in public mode.
How long do fixes take?
Quick wins (titles, redirects) can be done inside a week. Site-speed and content consolidation depend on dev/content bandwidth.
Can my dev team implement the fixes?
Absolutely. We supply clear tickets with acceptance criteria.
Do you review content quality?
Yes! Thin, outdated or duplicated content is flagged with rewrite/consolidation instructions.