Google Shopping Ads That Move Stock Fast
We build high-visibility product feeds, fix Merchant Center errors and bid for profit—not just clicks.
Why Shopping Ads Work for Online Stores
Product image, price and brand show before users even click.
Ads appear at the very top of Google and on the Shopping tab.
Automatic pull from your product feed—no manual keyword list needed.
Smart Bidding uses real-time signals (device, audience, time) to chase high-value buyers.
Result: lower cost-per-sale and higher return on ad spend (ROAS) than text ads alone.
Our Shopping Ads Service
| Step | What We Do | Outcome |
|---|---|---|
| Feed Build / Clean-Up | Optimise titles, descriptions, GTINs and images; fix Merchant Center disapprovals. | Products approved and ready to serve. |
| Campaign Architecture | Create Performance Max or Standard Shopping with product-level priority splits. | Budget flows to best-selling SKUs. |
| Smart Bidding Setup | Choose tROAS or Max Conversion Value based on margin data. | Algorithm focuses on profitable orders. |
| Ongoing Optimisation | Negative keywords, search-term filtering, price-benchmark alerts, bid adjustments. | ROAS climbs month over month. |
| Chat & Weekly Email | Sales + ROAS view, plus insights mail. | Clear, transparent performance tracking. |
Turn-around from zero to live ads: 5 working days once the feed is final.
What Makes Shopping Ads Successful?
Perfect Product Feed
Google ranks Shopping Ads on feed quality. Precise titles with brand + key attributes, clean GTINs, high-res images and correct availability all raise impression share and click-through rate.Competitive Price Signals
Shopping results show price side-by-side. A small under-market discount often wins the click. We monitor price-benchmark data inside Merchant Center and flag SKUs that need adjustment.Smart Bidding With Real Margins
Bidding to revenue alone can burn budget. We import cost of goods or margin data, then set tROAS targets that protect profit while scaling volume.Search-Term Hygiene
Even Shopping campaigns can match irrelevant queries. Weekly negative-keyword pruning keeps spend on buyers who are ready to act.Fast, Mobile-First Landing Pages
75 % of Shopping clicks come from mobile. We make sure your product pages load under 2 seconds, show clear trust signals and offer friction-free checkout.Seasonal & Promo Layers
Price-drop and sale annotations lift CTR by up to 50 %. We schedule feed-level promotions and Merchant Center deals to catch payday spikes, Black Friday surges and seasonal peaks.Cross-Channel Remarketing
We connect Shopping audiences to Display, Discovery and YouTube remarketing. Shoppers who viewed but did not buy see tailored creative that draws them back to complete the order.
FAQ's about Google Ads
Do I need Shopify or WooCommerce?
Any platform that can export a CSV, XML or API feed works. We handle mapping.
How large should my catalogue be?
We run Shopping for stores with 10 to 20 000 SKUs. Complexity scales with SKU count; management fees sit under our Google Ads Management packages.
Will I still use Search Ads?
Shopping and Search complement each other. We often layer brand or high-margin keywords on top of Shopping.
What if my feed keeps getting disapproved?
We resolve GTIN, policy and image issues during onboarding and monitor diagnostics weekly.