Tactical Digital Marketing

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Getting the Most Bang for Your Buck: Why Digital Marketing Success Isn’t Just About Spending More Money

Small businesses are spending less than $10,000 on marketing, with 47% falling into this category. While this may seem frugal to some, it could be the right approach. Spending more on digital ads does not always guarantee better results. There is a disparity between digital marketing spending and performance, indicating that the amount of money …

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Short Videos Marketing

Meta will stop paying creators in US over the next month. What is happening with short Videos and reels?

The rise of short-form videos and reels has undoubtedly transformed the social media landscape, but it has also created significant challenges for major companies trying to monetize them. Platforms like Instagram, TikTok, Facebook and Youtube Shorts have struggled to develop effective monetization programs for short-form content, which is harder to monetize due to the lack …

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AI Robot holding a cellphone

The Impact of A.I. and ChatGPT on the Future of Social Media Marketing

Artificial intelligence (A.I.) and ChatGPT are changing the way we approach marketing in general, and social media marketing is no exception. With the ability to analyze data at scale and generate personalized content, A.I. and ChatGPT are bound to transform not only the way we approach social media marketing but also the way we execute …

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Social Media Marketing – Build a strong Presence

Social media marketing can be a powerful way to connect with your target audience, build brand awareness, and drive engagement. To be successful in social media marketing, it’s important to understand what works and what doesn’t. Did you Consider the following:  By incorporating these elements into your social media strategy, you can help increase your …

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