Local Google Ads That Put Your Business on the Map
We handle profile verification, location extensions, bidding and review generation.
Why Local Ads Matter
Show first when nearby customers search “service near me”.
Phone call or message button appears inside the ad—no extra click.
Pay per lead, not per impression, so budget stretches further.
Google screens and badges trusted providers, boosting confidence.
Works for home services, healthcare, legal, retail, hospitality—any business that needs local foot-traffic or phone leads.
Our Local Ads & Map Pack Service
| Step | What We Do | Result |
|---|---|---|
| Google Business Profile Audit | Check Google Business Profile accuracy, categories, and duplicate listings. | Solid foundation for local ranking. |
| Verification & Compliance | Verify your Google Business Profile, link location extensions and ensure full ad-policy compliance. | Profile verified and eligible for paid Local Search & Map ad placements. |
| Campaign Build | Set service areas, lead types, budgets and bidding. | Ads live inside 3–5 working days after approval. |
| Ongoing Optimisation | Review lead quality, dispute invalid leads, adjust service areas, request review prompts. | Lower cost per lead and stronger star rating. |
| Reporting & Insights | Dashboard for calls, messages and bookings plus a concise email. | Clear view of ROI and local reach. |
Typical go-live timeline: 7 working days once documents are approved.
What Makes Local Ads Successful?
Verified & Optimised Business Profile
Correct categories, service areas, hours and NAP (name, address, phone) data help both Local Ads and organic Map Pack ranking.Prompt Review Generation
Google pushes businesses with recent, high-star reviews. We automate post-job review requests to boost credibility fast.Tight Service Areas
Smaller radius, higher intent. We zone ads to the catchment most likely to convert rather than wasting budget city-wide.Lead Dispute Management
Not every call is valid. We review and challenge spam or out-of-area leads so Google credits them back to your budget.Real-Time Bid Adjustments
Hour-of-day and day-of-week bid boosts place you atop the list when customers are most active.Call & Form Tracking
All phone calls and message leads feed into your dashboard so you can listen, rate and improve service quality.Ongoing Profile Hygiene
Duplicate listings, suspensions or name changes can tank visibility. We monitor and fix GBP issues before they hurt leads.
FAQ's about Google Ads
Who can run Local Google Ads & Map Ads?
Any South-African business that has a fully verified Google Business Profile and serves customers at a physical location or within a defined service area. That includes shops, restaurants, medical practices, trades, agencies, legal firms, gyms, salons—essentially anyone who wants more local calls, directions or walk-ins.
Do I need to pass background checks?
No. In South Africa Google verifies ownership of your Business Profile by postcard, phone, email or live video plus supporting documents (e.g., CIPC certificate or utility bill). Personal or criminal-record checks are not required.
How am I charged for these ads?
Local / Map Ads here run on the standard Google Ads model—cost-per-click (CPC) or Smart Bidding (e.g., Maximise Conversions, tCPA). A billable “click” can open Maps directions, start a call, or visit your landing page, depending on the ad format we choose.
What if my Google Business Profile is suspended or duplicated?
We include profile troubleshooting in onboarding: removal of duplicates, suspension appeals, category fixes and location-extension linking, so your ads stay eligible and visible.