Google Ads Audit: Find Revenue Leaks in One Week
Get a clear, data-driven action plan from a certified Google Partner. Pay once, fix spend forever.
Why Audit Your Google Ads Account
Running ads without a health check is like driving with the handbrake on. Common issues we uncover:
Broad keywords draining budget
Duplicate or competing keywords bidding against each other
Missing or broken conversion tracking
Landing pages that load slowly or miss the offer
High-cost search terms that never convert
An audit shows exactly where money leaks out and how to redirect it to winning clicks.
What We Analyse
| Area | What We Check | Typical Fixes |
|---|---|---|
| Account Structure | Campaigns, ad groups, match types, negatives | Tighten themes, remove overlap |
| Keyword & Search Terms | Wasted spend, intent alignment | Add negatives, split groups |
| Ad Copy & Extensions | Relevance, testing cadence | Write variants, enable assets |
| Bidding & Budgets | Strategy fit, over- or under-spend | Switch to CPA / tROAS, reallocate |
| Tracking & Attribution | Conversion tags, GA4 link | Patch or rebuild tracking |
| Landing Pages | Speed, message match, UX | Compress media, add clear call-outs |
You receive screenshots, annotated findings and a step-by-step action list.
Deliverables You Receive
| Package | Fee | Ideal Monthly Spend | Support |
|---|---|---|---|
| Recon Audit | R 3 500 once-off | Up to R 15 000 | Email summary + call |
| Strike Audit | R 5 500 once-off | R 15 000 – R 60 000 | Email, 30-min Zoom, 14-day email support |
| Command Audit | Custom Quote | R 60 000 + | 60-min Zoom, 30-day support, custom dashboards |
Need ongoing optimisation after the audit? Move to our Google Ads Management service and we credit 50 % of your audit fee toward the first month’s management.
Tactical Digital Marketing is a Google Certified Partner.
FAQ's about Google Ads
What is a Google Ads audit?
A Google Ads audit is a full review of your account, campaign structure, keywords, ad copy, bidding strategy, targeting settings, and landing pages. The goal is to identify issues and opportunities to improve performance and ROI.
How do I know if I need an audit?
If your cost-per-click is rising, conversions are dropping, or you’re unsure where your budget is going, an audit can help. It’s also smart to do one before scaling or after taking over a new account.
What do you look for in a Google Ads audit?
We look at things like match types, negative keywords, ad relevance, conversion tracking setup, Quality Score, device targeting, bidding strategy, and landing page experience. Our audits are tailored to your goals.
Will you implement the changes after the audit?
Yes, once the audit is complete, we’ll walk you through the findings and, if you choose to continue, we can implement the optimisations for you through our management service.
How long does the audit take?
Most audits are completed within 5 business days, depending on the size and complexity of your account.