Google Ads Management Agency for South Africa that makes a difference!
We create, optimise and scale campaigns that deliver leads, calls and sales—not wasted clicks.
What Our Management Includes
Keyword research focused on buyer intent
High-converting ad copy, split-tested weekly
Landing-page audits or builds so the traffic converts
Bid strategy set to hit cost-per-lead targets, not vanity clicks
Daily checks on search-term reports, negative keywords and budgets
Live reporting dashboard, plus an email summary every Friday
Google Partner Certified – our team meets Google’s standards for performance, spend, and best-practice training.
Data-Led Optimisation – weekly search-term pruning, bid adjustments, and ad-copy tests keep budgets focused on converting clicks.
Transparent Reporting – a dashboard plus a concise email show leads, costs, and ROI in plain language.
Industry-Agnostic Wins – from local trades to national ecommerce, we’ve reduced cost-per-lead by 30-50 % within the first 90 days for most new accounts.
Account Ownership – your Google Ads account stays in your name; if you ever move on, you take every campaign and all the historical data with you.
Why Businesses Choose Tactical Digital Marketing
Our Three-Step Process
Plan
We interview you, research your market and set a measurable goal, for example “30 leads at R 150 or less”.
Launch
We build tightly themed ad groups, write at least three ads per group, set up extensions and connect all tracking.
Optimise
Every week we pause waste, raise bids on proven keywords, test fresh copy and refine audiences until cost per lead keeps trending down.
Broad keywords draining budget
Sending search traffic to the homepage instead of a landing page
Ignoring negative keywords
No conversion tracking, so no clue what works
Set-and-forget campaigns that never get refined
Need a deep dive into account health? → Order a Google Ads Audit
Common Mistakes We Fix :
Google Ads Packages & Pricing
Recon Package
Perfect for modest ad spends and early data collection.-
Ad Spend Range R3000- R10000
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Daily checks / weekly tweaks
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Monthly Reporting
Strike Package
Co-ordinated offensive that pushes deeper and captures market share.” Fits businesses scaling up budgets and reach.-
Ad Spend Range R10 000 - R40 000
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Daily + twice-weekly
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Bi weekly Reports and Calls
Command Package
Implies enterprise-level resources, dedicated strategist, weekly calls.-
Ad Spend Range R 40 000 +
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Continuous / real-time checks
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Weekly call and reports
FAQ's about Google Ads
How long does it take to see results with Google Ads?
Most campaigns begin showing results within 7 to 14 days. That said, optimal performance usually kicks in after the first 30 days as we gather data and refine targeting.
What’s the minimum ad budget I need to start?
We recommend starting with at least R3,000/month for ad spend. This ensures enough click volume to get actionable insights and a meaningful return on investment.
Do you charge a setup fee?
Yes, we charge a once-off setup fee that covers campaign architecture, keyword research, and landing page checks. This is quoted upfront based on your goals and complexity.
Can I pause or cancel my Google Ads campaign?
Absolutely. You’re always in control. We’ll advise on the best strategy if you need to pause or adjust your campaign to avoid losing momentum or historical data.
What kind of reports will I receive?
You’ll get a clear monthly report showing spend, clicks, conversions, and cost-per-lead. We also offer real-time dashboard access if you prefer to track results as they happen.
Will you manage remarketing ads as well?
Yes, remarketing is included. We can set up display or YouTube remarketing campaigns to re-engage previous visitors and convert warm traffic into leads.
Do you create landing pages for my campaigns?
We audit your existing landing pages first. If needed, we can design high-converting pages optimised for Google Ads to improve quality scores and conversions.